2024 Year 7 Month 20 Day, 21 Day, with " Adhering to the pursuit of truth and pragmatism, reshaping competitive advantages ” as the theme of Nord Group 2024 The first-half work summary and second-half work deployment meeting of Nord Group was held at the Huangshi base in Hubei. Nord Group Chairman Chen Lizhi, Vice Chairman Xu Songqing, President Chen Yubi, senior executives, functional departments, and key personnel from the bases attended the meeting.

       Nord Group experienced three milestone events in the first half of the year: the commissioning of the Hubei base, the relocation of the global headquarters to a self-built building, and the successful trial production of the Jiangxi base. This meeting was held under the new circumstances of intensified industry competition and the company's entry into a new stage of development.

       The meeting emphasized that Nord Group must adhere to " the pursuit of truth and pragmatism ” core values, continuously launching high-end copper foil products to the market, and forming technological barrier advantages in order to reshape its competitive advantages in a fiercely competitive market.

       During the meeting, heads of various units reported on 2024 the work achievements and existing problems in the first half of the year, as well as work plans for the second half of the year. 2024 Regarding the work plan for the second half of the year, the meeting required heads of various units to strictly follow the requirements and ensure the completion of annual work targets.

       After the meeting, Chairman Chen Lizhi delivered an important speech.

       Chen Lizhi pointed out that industry competition intensified in the first half of this year, and our company also ushered in three milestone events. These are important milestones highlighting Nord Group's scale effect, but also herald a new era and new challenges: How to seek the maximum profit point between production capacity release and market demand, and how to continuously launch high-end copper foil products to reshape Nord's competitive advantages.

       Chen Lizhi emphasized that with the problems identified and solutions provided, execution is key. I have seven requirements for everyone:

      1. Complete the construction and completion of the Hubei and Jiangxi bases quickly and strictly, and ensure that the bases achieve normal production as soon as possible. Especially for the Huangshi base, we must build and manage it to the highest standards, making it a benchmark intelligent manufacturing base for the global copper foil industry.

      2. All production bases must strictly implement lean production, focusing on quality, cost reduction, efficiency improvement, and profit increase, and strictly manage cadres and frontline employees at all levels. In particular, knowledge sharing should be done well, transforming individual experience into collective experience, benefiting and growing the whole.

      3. We must adhere to market demand orientation and proactively plan the R&D of forward-looking products. Provide the market with high-tech, high-end copper foil products, replacing price competition with technological competition, and forming differentiated market competitiveness.

      4. We must closely follow the market, especially targeting the needs of new industries, such as: AI 、cloud servers, 5G and other emerging industrial needs. Nord Group has developed a batch of current collector products suitable for solid-state batteries, including high-temperature resistant copper foil current collectors, porous copper foil current collectors, ultra-thin dual-function copper foil current collectors, double-sided rough copper foil current collectors, high corrosion-resistant alloy copper foil current collectors, and foam copper foil current collectors. We must increase efforts to bring these high-end new products to market. For mass-producible 5G high-frequency, high-speed PCB used RTF copper foil and HVLP copper foil and other high-end products, we must dare to challenge and seize market share in areas where foreign companies have a near monopoly, achieving domestic substitution of high-end copper foil. At the same time, we must also accelerate the introduction of overseas high-end PCB users.

      5. Recruiting talents and optimizing talent structure. The core of enterprise competition is talent competition. We must further improve the performance appraisal management system, increase the reward amount for the R&D team, ensure fairness and justice, and provide income commensurate with the contributions of technical personnel.

       6. Increase market development efforts and actively seize overseas markets. The domestic market is the world's largest copper foil demand market, and we must first continue to cultivate the domestic market deeply. Secondly, we must fully utilize our decades of experience in developing international markets and actively develop new international markets to seize opportunities.

      7. Layout of Nord's second industry " photovoltaic storage power station ” growth curve . This year, Nord Smart Energy has more than 20 grid-connected, under construction, and planned photovoltaic storage projects nationwide; strategic cooperation on photovoltaic storage industries has been reached with local governments in Hubei, Jiangxi, Qinghai, Inner Mongolia, etc. In the future, Nord Smart Energy must continue to break through in the areas of new energy business development, industrial landing, and capacity integration, achieving a win-win situation in economic and social benefits.

       Adhering to the pursuit of truth and pragmatism is the family heirloom that has sustained Nord Group's development for more than 30 years. In times of great change, adhering to core values allows us to stand firm and lead the way.

       Nord Group is one of the pioneering enterprises in China for the independent research and development and production of electrolytic copper foil, and is known in the industry as " the West Point of electrolytic copper foil in China ” and is a global technology leader in lithium battery copper foil. For 35 years, Nord Group has always adhered to the core values of pursuing truth and pragmatism, daring to self-criticize, daring to self-struggle, and turning the knife inward. We self-criticize, find problems, and solve problems in production management, market development, talent management, and R&D management. Externally, we dare to compete and dare to compete at a high level with high technology, guiding the healthy development of the industry.

       Today, Nord people are ready to meet 2024 the second half of the year with high spirits and a vigorous attitude, creating a new round of growth momentum for Nord Group.